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Brian Riback

Strategic CRM Leader Driving Growth & Retention

Trans­form­ing Insights into Action: Opti­miz­ing CRM for Max­i­mum Impact.

(201) 258-9171
30 Cobblestone Lane, Ramsey, NJ 07446

Transforming Insights into Action: Optimizing CRM for Maximum Impact

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About Me

I'm a data-driven CRM strategist with a proven track record of driving growth and engagement across diverse industries. My expertise lies in translating insights into actionable CRM and marketing strategies that optimize lead generation, conversion, and revenue.

With experience in Fortune 500 companies, I've honed my skills in CRM/CMS management, SaaS technology, and strategic marketing initiatives. Prior successes include a 25% increase in lead acquisition through optimized email campaigns and a 15% boost in lead-to-sale conversion through targeted content marketing.

Let's discuss how I can help transform your marketing efforts and drive measurable results.

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Growth & Revenue:

  • Increased sales 20% through strategic CRM/Email campaign automation, driving a $400K revenue lift.
  • Boosted lead acquisition by 25% through optimized email campaigns.
  • Improved lead-to-sale conversion by 15% through targeted content marketing.

Efficiency & Optimization:

  • Streamlined CRM processes, reducing campaign execution time by 15% and enabling faster results.
  • Reduced MarTech costs by 15% through stack analysis and optimization.

Project Leadership:

  • Led the successful cross-functional launch of a new CRM platform, exceeding adoption targets by 10%.
  • Managed multiple complex email marketing projects simultaneously, ensuring on-time and on-budget delivery.
  • CRM & CMS Setup and Management
  • Platform Product Management
  • SaaS Technology Builds
  • Consumer Marketing Database Development
  • Email Marketing & Automation
  • Customer Engagement & Experience (CX)
  • Strategic Marketing & Program Management
  • Revenue Generation
  • Data Analysis, ROI Tracking, & KPI Reporting
  • A/B Testing & Optimization
  • Requirements Gathering & Business Analysis
  • Project Management (Asana, Jira, MS Teams)
  • Cross-Functional Collaboration & Vendor Management
  • IT & C-Level Collaboration
  • Team Leadership & Training

CDP (Customer Data Platforms)
Blueconic, Segment, Lytics, Treasure Data

CMS (Content Management Systems)
Stripo, Mailchimp, Aweber, Campaign Monitor, Constant Contact, GetResponse

CRM, Email & Marketing Automation Platforms
Adobe, Salesforce Marketing Cloud, Pardot, Zoho, HubSpot, Infusionsoft, Eloqua, Marketo, ActiveCampaign, ConvertKit, Klaviyo, Zapier, plus countless others

Project Management Platforms
Asana, Basecamp, Monday, MS Planner

Collaboration Tools
Google Workspace, MS Teams, Slack

Agile Project Management
Jira, Airtable, Basecamp, MS Planner

Thank You

I appreciate your interest. I look forward to responding to your inquiry and getting to know you better.

    Thanks so much for reaching out. I look forward to getting back to you, shortly.
    In the meantime, let’s connect on LinkedIn!

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