2018 - 2020
DIRECTOR OF EMAIL MARKETING Arizent (formally, SourceMedia)
As the company’s biggest revenue driver, managing over 700 million annual email sends, function as key liaison collaborating with editorial, events, product, technology, advertising and marketing teams to understand and leverage specific email marketing or publishing needs into strategic solutions. Mentor, train, and lead team of data analysts, designers and developer sin daily marketing technology initiatives, including database improvement, reporting enhancement, and application deployment.Manage $3MM vendor.
- Reduced disparate marketing technologies down from over 170 to 5
- Employ practices that greatly improve engagement, namely CTOR (click-to-open-rate)
- Innovated and introduced culture of design thinking to improve overall efficacy of marketing technology programs
- Key driver of pre-sales and revenue generation via ongoing engagement with support and sales teams
2017 - 2020
ADJUNCT PROFESSOR Saint Peter's University
Develop and deliver curriculum with focus on business principles and operational strategy. Build relationships with peers and students to cultivate a culture of academic excellence. In former role as Senior Fellow, orchestrated all facets of program growth, including business participation to student engagement life cycle for high-impact business program. Led several boot camp-style events throughout the year and worked with the school to invite outside professionals to speak.
- Conduct quantitative interviews with businesses to identify their core pain points and then place the student with the most appropriate educational track for their needs
- Train students on Google Analytics, both technological integration and strategic analysis
- Train students on how to apply what they have learned academically, to real-world scenarios
2014 - 2018
MARKETING TECHNOLOGIST Labrador Solutions, LLC. (Consultancy)
Directed all facets of self-built consultancy delivering an ROI-focused suite of services centered on enhancing each client’s holistic marketing approach. Executed multi-stage process of analyzing client existing content, strategies, and technologies to create a story and technological blueprints, as well as quantifiable test plans. Led team of consultants in development of strategies driven by data and insights.
- Negotiated and closed profitable contract terms on behalf of clients, working with vendors across development, documentation, wire framing, UI/UX, research, story architecture and financial modeling
- Created unique story blueprint with corresponding technologies for national media entity, catalyzing $50K in increased revenue and a 35% boost in subscription retention
2008 - 2014
MARKETING SPECIALIST Daily News LP
Directed team of 50 in executing daily platform product management and e-marketing operations. Oversaw Product Management of various SaaS systems, including a sweepstakes platform, e-Commerce system, and an email marketing technology client. Researched and developed behavioral-based marketing automation programs in support of subscriber and advertiser initiatives, and enabled conversions for diverse demographic of young, multilingual and senior citizen subscribers. Created multiple touch-point experiences for recipients to uncover unique preferences through click behavior. Allocated database/e-mail marketing budgets.
- Led $250K-valued project cleansing a database of 2.5MM records, consolidating records and appending values to yield more complete, single records; Completed project at $75K to deliver substantial cost savings
- Developed and launched various platforms, includingback and frontend systems
- Migrated existing email marketing program to a new vendor, inclusive of facilitating contract term negotiations, technical documentation, resource assignment, Gantt chart and progressmonitoring
- Drove 40% increase in mobile app downloads and achieved $125K in cost savings by architecting and launching complex sweepstakes platform for national mediacompany
2007 - 2008
ACCOUNT SUPERVISOR (TEMPORARY) RI Communications Group
Controlled major accounts, including Disney Theme Parks, Prudential and Genworth Financial. Trained and led team of twenty-five in delivering outstanding client service. Collaborated with project managers to define scope, strategies and cost requirements for each marketing project. Facilitated client-facing needs analysis and created strategic solutions to each client’s ongoing marketing challenges.
- Created successful multi-channel marketing campaigns using behavioral marketing strategies and XMPie
- Supported new acquisition and existing client initiatives, as well as request for quote (RFQ) response process
2005 - 2007
ACCOUNT MANAGER Experian Cheetahmail
Innovated and deployed client e-mail marketing campaigns using proprietary, web-based application. Partnered with high-profile clients to drive campaign creation and execution. Delivered ongoing training on technology and methodologies to position clients for sustainable success. Assisted clients in interpreting complex data insights.
- Oversaw creation and updating of database lists for use in data segmentation and e-mail marketing
- Directly supported CheetahMail creative team to develop new, strategic creatives
