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Brian Riback

CRM, Engagement, & CX Leader Driving Program Success

Trans­form­ing Insights Into Action through effec­tive CRM, engage­ment strat­e­gy, and CX imple­men­ta­tion. Max­i­mize impact and dri­ve growth.

(201) 258-9171
30 Cobblestone Lane, Ramsey, NJ 07446

Transforming Insights Into Action

through effective CRM, engagement strategy, and CX implementation. Maximize impact and drive growth.

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About Me

Transforming Insights Into Action

Brian is an experienced professional with a proven ability to maximize lead acquisition and retention, working with Fortune Global 500 companies. He has a deep understanding of CRM/CMS setup and management, platform product management, SaaS technology builds, and customer engagement/experience marketing strategy. Brian excels in data-backed email marketing and leads comprehensive content marketing strategies with a customer-first approach, resulting in successful marketing insights to action.

  • Worked extensively with Fortune Global 500 companies.
  • Boosted sales growth by $120K within 1.5 months as Email Marketing Consultant.
  • Improved efficiencies and reduced waste through new policies and procedures.
  • Increased revenue by $50K and 35% boost in retention via unique story blueprint.
  • Led 700 million annual email sends as Director of Email Marketing, increasing engagement.
  • Reduced 170+ disparate technologies to 5, improving the efficacy of email marketing programs.
  • Prevented significant finds based on analysis of email program’s compliance with CAN-SPAM laws.
  • CRM & CMS Set Up and Management
  • Platform Product Management
  • Consumer Marketing Database Development
  • SaaS Technology Builds
  • Email Marketing
  • Customer Engagement & Experience (CX)
  • Program Management
  • Marketing Strategy
  • IT & C-Level Collaboration
  • Revenue Generation
  • Team Leadership & Training

CDP (Customer Data Platforms)
Blueconic, Segment, Lytics, Treasure Data

CMS (Content Management Systems)
Stripo, Mailchimp, Aweber, Campaign Monitor, Constant Contact, GetResponse

CRM, Email & Marketing Automation Platforms
Adobe, Salesforce Marketing Cloud, Pardot, Zoho, HubSpot, Infusionsoft, Eloqua, Marketo, ActiveCampaign, ConvertKit, Klaviyo, Zapier, plus countless others

Project Management Platforms
Asana, Basecamp, Monday, MS Planner

Collaboration Tools
Google Workspace, MS Teams, Slack

Agile Project Management
Jira, Airtable, Basecamp, MS Planner

Thank You

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