Senior marketing and technology industry leader proven in directing all required facets of bringing new products to customers with speed and efficiency. Key enabler and deep connector focused on maximizing cost savings, optimizing platforms, and improving the customer digital experience. Demonstrated success building and growing diverse product portfolios with substantial revenue impact. Engaging communicator skilled in mentoring and leading diverse teams while fostering positive corporate cultures.

My Mission

To help others achieve their greatest potential.

Signature Achievements

Product Management

Robust career history developing, deploying, and improving impactful marketing and technology platforms, including innovative e-commerce products for Daily News LP and other national media entities

Revenue Acceleration

Demonstrated record of success catalyzing dramatic revenue growth (including a 75% net income increase for one prominent client) via consultative leadership, as well as the facilitation of technological and marketing innovations

Subject Matter Expertise

Recognized as an expert in orchestrating all facets of the product development life cycle, including vendor and contract management, platform development and deployment, analysis, and quality assurance

Major Brands

In depth experience supporting Citibank, the Daily News, ADP, Disney Theme Parks, Genworth Financial, GNC, Prudential, The Smithsonian Institute, US News & World Report, Universal Studios Florida, Victoria’s Secret, and Vistaprint


  • Platform Product Management
  • Saas Technology Builds
  • Email Marketing
  • Demand Generation
  • Marketing Strategy
  • Buyer Person Generation
  • Strategic Planning & Execution
  • CRM & CMS Set Up & Management
  • Vendor Management
  • Product Management
  • Segmentation – AI/Machine Learning
  • Client Acquisition
  • Team Leadership & Training
  • B2B/B2C Experience
  • IT & C-Level Collaboration
  • Relationship Building
  • Integrated Marketing
  • Revenue Generation

Work Experience

2018 - 2020

DIRECTOR OF EMAIL MARKETING Arizent (formally, SourceMedia)

As the company’s biggest revenue driver, managing over 700 million annual email sends, function as key liaison collaborating with editorial, events, product, technology, advertising and marketing teams to understand and leverage specific email marketing or publishing needs into strategic solutions. Mentor, train, and lead team of data analysts, designers and developer sin daily marketing technology initiatives, including database improvement, reporting enhancement, and application deployment.Manage $3MM vendor.

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  • Reduced disparate marketing technologies down from over 170 to 5
  • Employ practices that greatly improve engagement, namely CTOR (click-to-open-rate)
  • Innovated and introduced culture of design thinking to improve overall efficacy of marketing technology programs
  • Key driver of pre-sales and revenue generation via ongoing engagement with support and sales teams

2017 - 2020

ADJUNCT PROFESSOR Saint Peter's University

Develop and deliver curriculum with focus on business principles and operational strategy. Build relationships with peers and students to cultivate a culture of academic excellence. In former role as Senior Fellow, orchestrated all facets of program growth, including business participation to student engagement life cycle for high-impact business program. Led several boot camp-style events throughout the year and worked with the school to invite outside professionals to speak.

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  • Conduct quantitative interviews with businesses to identify their core pain points and then place the student with the most appropriate educational track for their needs
  • Train students on Google Analytics, both technological integration and strategic analysis
  • Train students on how to apply what they have learned academically, to real-world scenarios

2014 - 2018

MARKETING TECHNOLOGIST Labrador Solutions, LLC. (Consultancy)

Directed all facets of self-built consultancy delivering an ROI-focused suite of services centered on enhancing each client’s holistic marketing approach. Executed multi-stage process of analyzing client existing content, strategies, and technologies to create a story and technological blueprints, as well as quantifiable test plans. Led team of consultants in development of strategies driven by data and insights.

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  • Negotiated and closed profitable contract terms on behalf of clients, working with vendors across development, documentation, wire framing, UI/UX, research, story architecture and financial modeling
  • Created unique story blueprint with corresponding technologies for national media entity, catalyzing $50K in increased revenue and a 35% boost in subscription retention

2008 - 2014


Directed team of 50 in executing daily platform product management and e-marketing operations. Oversaw Product Management of various SaaS systems, including a sweepstakes platform, e-Commerce system, and an email marketing technology client. Researched and developed behavioral-based marketing automation programs in support of subscriber and advertiser initiatives, and enabled conversions for diverse demographic of young, multilingual and senior citizen subscribers. Created multiple touch-point experiences for recipients to uncover unique preferences through click behavior. Allocated database/e-mail marketing budgets.

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  • Led $250K-valued project cleansing a database of 2.5MM records, consolidating records and appending values to yield more complete, single records; Completed project at $75K to deliver substantial cost savings
  • Developed and launched various platforms, includingback and frontend systems
  • Migrated existing email marketing program to a new vendor, inclusive of facilitating contract term negotiations, technical documentation, resource assignment, Gantt chart and progressmonitoring
  • Drove 40% increase in mobile app downloads and achieved $125K in cost savings by architecting and launching complex sweepstakes platform for national mediacompany

2007 - 2008


Controlled major accounts, including Disney Theme Parks, Prudential and Genworth Financial. Trained and led team of twenty-five in delivering outstanding client service. Collaborated with project managers to define scope, strategies and cost requirements for each marketing project. Facilitated client-facing needs analysis and created strategic solutions to each client’s ongoing marketing challenges.

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  • Created successful multi-channel marketing campaigns using behavioral marketing strategies and XMPie
  • Supported new acquisition and existing client initiatives, as well as request for quote (RFQ) response process

2005 - 2007

ACCOUNT MANAGER Experian Cheetahmail

Innovated and deployed client e-mail marketing campaigns using proprietary, web-based application. Partnered with high-profile clients to drive campaign creation and execution. Delivered ongoing training on technology and methodologies to position clients for sustainable success. Assisted clients in interpreting complex data insights.

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  • Oversaw creation and updating of database lists for use in data segmentation and e-mail marketing
  • Directly supported CheetahMail creative team to develop new, strategic creatives


May 28, 2021

Yes, I ‘can’ do it. Get Job Description...

One of my biggest pet peeves as a marketing technologist, namely one with significant experience with email marketing, is job descriptions. 

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May 5, 2021

Who made you an expert?

Of all the abuses of the English language that people use to try and lie their way into appearing credible, none is more impactful on society than the line that continues to blur between what constitutes a fact versus an opinion. At their core, all of politics, marketing, sales, media, and more state "assertions and opinions, masquerading as facts." (Bob Hoffman)

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March 3, 2021

Loyalty. Loyalty Marketing isn’t a thing…

Within the context of this blog, we need to consider solely this excerpt from the definition - "faithful to a product." But that doesn't really...

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Brian, is truly the most innovative marketer/tech guys I have ever met. He also has a lot of heart, which he puts into every project he is a part of. It's a rare combination that makes a great asset for an organization.

Joseph Gilkey Jr

Chair/Director/Assocated Professor Saint Peter's University

When I think of Brian Riback three words come to mind: Initiative – Brian brings a lot of energy and enthusiasm to every project. When he encounters a problem, he provides a status and a solution. Integrity – Brian says what he does, and does what he says. He is very bright and thinks through a task before committing to it, often pro-actively offering innovative ideas (back to initiative!) Teamwork – Brian is a true team player, willing to go outside his scope of responsibility to help out a co-worker. Outside of the work environment Brian initiates social interactions to help build team spirit...and he always looks to include everyone. It is my pleasure to strongly recommend Brian Riback

Mike Hoffmann

Communications Specialist for Consumer Finance & Retail Banking

I have been coaching and collaborating with Brian for the last several years. He has shown himself to be extremely hard working, diligent and above all, insightful in our various projects. In addition, Brian possesses the intangible qualities that all successful entrepreneurs need - a willingness to alternatively lead and delegate as required, an intellectual alacrity and competitive yet fun loving demeanor.

Henry Daas

President, CEO Daas Knowledge

Brian and I worked together at New York Daily News where he supported a creative team I managed for the organization and was a partner in executing circulation and email marketing campaigns. Brian is a very dedicated person and is committed to doing excellent work. He always brought forth excellent ideas to expand campaigns and projects, along with lending a hand with research, presentations or graphic design. Brian always go above and beyond to find a successful solution. He will make an excellent addition to your organization.

Mr. Sammy Simpson

Chief Executive Officer Tuned In Corp

What impresses me the most about Brian is his willingness to see possibilities beyond the conventional. He possesses a remarkable sense of imagination and creative flexibility.

Gerardo Tabio

President & Founder Creative Resources Group, Inc. Author


Thank you.

I appreciate your interest. I look forward to responding to your inquiry and getting to know you better.