# Brian Riback > 20+ Years of CRM Excellence ## Posts - [Hello](https://www.riback.com/hello/): Test - [7 Things To Keep In Mind When Starting A Business](https://www.riback.com/7-things-to-keep-in-mind-when-starting-a-business/): Tuesday’s primary is the first big test of the legislation, which was opposed by voting rights groups and Democrats. Struggling to sell one multi-million dollar home currently on the market won’t stop actress and singer Jennifer Lopez from expanding her property collection. Lopez has reportedly added to her real estate holdings an eight-plus acre estate in Bel-Air anchored by a multi-level mansion. The property, complete with a 30-seat screening room, a 100-seat amphitheater and a swimming pond with sandy beach and outdoor shower, was asking about $40 million, but J. Lo managed to make it hers for $28 million. As […] - [10 Content Proofreading Tips to Catch More Avoidable Goofs](https://www.riback.com/10-content-proofreading-tips-to-catch-more-avoidable-goofs/): Tuesday’s primary is the first big test of the legislation, which was opposed by voting rights groups and Democrats. Struggling to sell one multi-million dollar home currently on the market won’t stop actress and singer Jennifer Lopez from expanding her property collection. Lopez has reportedly added to her real estate holdings an eight-plus acre estate in Bel-Air anchored by a multi-level mansion. The property, complete with a 30-seat screening room, a 100-seat amphitheater and a swimming pond with sandy beach and outdoor shower, was asking about $40 million, but J. Lo managed to make it hers for $28 million. As […] - [13 Templates To Build On For A Stand Out Wedding](https://www.riback.com/13-templates-to-build-on-for-a-stand-out-wedding/): Tuesday’s primary is the first big test of the legislation, which was opposed by voting rights groups and Democrats. Struggling to sell one multi-million dollar home currently on the market won’t stop actress and singer Jennifer Lopez from expanding her property collection. Lopez has reportedly added to her real estate holdings an eight-plus acre estate in Bel-Air anchored by a multi-level mansion. The property, complete with a 30-seat screening room, a 100-seat amphitheater and a swimming pond with sandy beach and outdoor shower, was asking about $40 million, but J. Lo managed to make it hers for $28 million. As […] - [8 Best Digital Marketing News Sites to Follow](https://www.riback.com/8-best-digital-marketing-news-sites-to-follow/): Tuesday’s primary is the first big test of the legislation, which was opposed by voting rights groups and Democrats. Struggling to sell one multi-million dollar home currently on the market won’t stop actress and singer Jennifer Lopez from expanding her property collection. Lopez has reportedly added to her real estate holdings an eight-plus acre estate in Bel-Air anchored by a multi-level mansion. The property, complete with a 30-seat screening room, a 100-seat amphitheater and a swimming pond with sandy beach and outdoor shower, was asking about $40 million, but J. Lo managed to make it hers for $28 million. As […] - [How to Get your Client Review and Ratings for Your Agency](https://www.riback.com/how-to-get-your-client-review-and-ratings-for-your-agency/): Tuesday’s primary is the first big test of the legislation, which was opposed by voting rights groups and Democrats. Struggling to sell one multi-million dollar home currently on the market won’t stop actress and singer Jennifer Lopez from expanding her property collection. Lopez has reportedly added to her real estate holdings an eight-plus acre estate in Bel-Air anchored by a multi-level mansion. The property, complete with a 30-seat screening room, a 100-seat amphitheater and a swimming pond with sandy beach and outdoor shower, was asking about $40 million, but J. Lo managed to make it hers for $28 million. As […] - [9 Things To Know About Your WordPress Robots.txt You should know!](https://www.riback.com/9-things-to-know-about-your-wordpress-robots-txt-you-should-know/): Tuesday’s primary is the first big test of the legislation, which was opposed by voting rights groups and Democrats. Struggling to sell one multi-million dollar home currently on the market won’t stop actress and singer Jennifer Lopez from expanding her property collection. Lopez has reportedly added to her real estate holdings an eight-plus acre estate in Bel-Air anchored by a multi-level mansion. The property, complete with a 30-seat screening room, a 100-seat amphitheater and a swimming pond with sandy beach and outdoor shower, was asking about $40 million, but J. Lo managed to make it hers for $28 million. As […] ## Pages - [Contact](https://www.riback.com/contact/): Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form. Name * FirstLast Email *Company NameComment or Message Submit - [articles](https://www.riback.com/articles/) - [_articles](https://www.riback.com/_articles/): Articles When I write, I focus on how CRM and retention strategies actually operate in practice, not how they are presented in theory. My view is that most programs fail because they prioritize tools over execution, and I use these articles to surface where that breakdown occurs and what it looks like in real environments. While that perspective anchors my work, I also explore broader topics across CRM, retention, and customer experience. - [Experience](https://www.riback.com/experience/): Experience Author Manning Publications Co. April 2025 – March 2025 Authoring a forthcoming book focused on CRM engagement attrition, retention strategy, and operational execution. Editorial Contributor CMSWire April 2025 – Present Develop thought leadership content on customer experience, CRM, digital transformation, and marketing technology. Contribute original analysis and frameworks focused on operational readiness, platform execution, and retention strategy. Recipient of Contributor of the Year (2025) recognition. Director of CRM & Retention Moore October 2024 – Present Lead retention and loyalty strategy for mission-driven client partners, serving as a senior advisor responsible for aligning audience strategy, CRM execution, and measurable outcomes. […] - [About](https://www.riback.com/about/): Brian Riback CRM Solution Architect & Strategy Consultant Brian Riback is a business-led CRM solution architect and strategy consultant with over 20 years of experience defining end-to-end solutions across Marketing, Sales, and Customer Success. He specializes in helping organizations move from disconnected strategy to usable execution — aligning people, process, data, and platforms. His background spans nonprofit, media, agency, healthcare, and consulting environments, with a consistent focus on turning complex platform and operational challenges into measurable outcomes. CRM strategy and operational design Retention and lifecycle improvement MarTech stack optimization Microsoft Dynamics 365 and Power Platform Requirements gathering and solution design […] - [Home](https://www.riback.com/): CRM Architect & Retention Strategist I help organizations improve retention, strengthen CRM execution, and align customer experience strategy with the systems required to deliver it. My work sits at the intersection of strategy, operations, and platform reality. Get in Touch 20+ Years Strategic Leadership CRM & Lifecycle Strategy Specialist Award-Winning CMSWire Contributor $1.5M+ Revenue Product Architect What I Do Six core disciplines — each grounded in business outcomes and operational execution. CRM & Lifecycle Strategy Architect end-to-end CRM frameworks that align people, process, data, and platform. Design lifecycle journeys that convert, retain, and grow. Customer Retention Build retention programs grounded […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/www.riback.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)