Experience

Author

Manning Publications Co.

April 2025 – March 2025

Authoring a forthcoming book focused on CRM engagement attrition, retention strategy, and operational execution.

Editorial Contributor

CMSWire

April 2025 – Present

Develop thought leadership content on customer experience, CRM, digital transformation, and marketing technology.
Contribute original analysis and frameworks focused on operational readiness, platform execution, and retention strategy.
Recipient of Contributor of the Year (2025) recognition.

Director of CRM & Retention

Moore

October 2024 – Present

Lead retention and loyalty strategy for mission-driven client partners, serving as a senior advisor responsible for aligning audience strategy, CRM execution, and measurable outcomes.
Develop and guide multichannel retention strategies grounded in lifecycle data and constituent behavior.
Partner with strategy, analytics, creative, and account teams to operationalize CRM and engagement roadmaps.
Evaluate CRM and MarTech usage to improve adoption, efficiency, and long-term value.

Principal Strategist

Labrador Solutions, LLC

October 2014 – Present

Provide strategic consulting focused on MarTech optimization, CRM design, and platform-driven engagement.
Lead discovery, requirements gathering, and solution design efforts to align platforms with business processes.
Author Business Requirements Documentation defining workflows, governance, and execution models.

CRM & Engagement Consultant

Mayple

March 2023 – September 2025

Delivered CRM and email strategy consulting for 20+ clients, improving engagement and retention performance.
Led structured testing, segmentation, and personalization initiatives to improve lifecycle engagement.

Director, CRM Engagement

FCB Health

September 2022 – February 2023

Led CRM engagement strategy for pharmaceutical clients, improving lead acquisition and retention.
Developed comprehensive Business Requirements Documentation to support scalable CRM execution.

Email Marketing Consultant

Brafton

August 2021 – April 2022

Optimized MarTech stacks and CRM execution for agency clients to improve campaign efficiency.
Planned and executed client-facing events focused on lead acquisition and nurture.

Adjunct Professor

Saint Peter's University

August 2017 – December 2021

Led applied marketing initiatives connecting students with real-world client engagements.
Oversaw strategy, research, and execution to maximize business ROI and experiential learning outcomes.

Director of Email Marketing

Arizent

April 2017 – April 2020

Owned enterprise-scale email and CRM strategy supporting high-volume deployments.
Improved engagement and reduced churn through lifecycle analysis and deliverability optimization.

Email Marketing Specialist

New York Daily News

October 2008 – October 2014

Led CRM optimization initiatives and managed a five-member team.
Launched an email-driven revenue product generating over $1.5M in its first year.
Developed innovative print-to-digital and event-based engagement programs.