Authoring a forthcoming book focused on CRM engagement attrition, retention strategy, and operational execution.
Editorial Contributor
CMSWire
April 2025 – Present
Develop thought leadership content on customer experience, CRM, digital transformation, and marketing technology.
Contribute original analysis and frameworks focused on operational readiness, platform execution, and retention strategy.
Recipient of Contributor of the Year (2025) recognition.
Director of CRM & Retention
Moore
October 2024 – Present
Lead retention and loyalty strategy for mission-driven client partners, serving as a senior advisor responsible for aligning audience strategy, CRM execution, and measurable outcomes.
Develop and guide multichannel retention strategies grounded in lifecycle data and constituent behavior.
Partner with strategy, analytics, creative, and account teams to operationalize CRM and engagement roadmaps.
Evaluate CRM and MarTech usage to improve adoption, efficiency, and long-term value.
Principal Strategist
Labrador Solutions, LLC
October 2014 – Present
Provide strategic consulting focused on MarTech optimization, CRM design, and platform-driven engagement.
Lead discovery, requirements gathering, and solution design efforts to align platforms with business processes.
Author Business Requirements Documentation defining workflows, governance, and execution models.
CRM & Engagement Consultant
Mayple
March 2023 – September 2025
Delivered CRM and email strategy consulting for 20+ clients, improving engagement and retention performance.
Led structured testing, segmentation, and personalization initiatives to improve lifecycle engagement.
Director, CRM Engagement
FCB Health
September 2022 – February 2023
Led CRM engagement strategy for pharmaceutical clients, improving lead acquisition and retention.
Developed comprehensive Business Requirements Documentation to support scalable CRM execution.
Email Marketing Consultant
Brafton
August 2021 – April 2022
Optimized MarTech stacks and CRM execution for agency clients to improve campaign efficiency.
Planned and executed client-facing events focused on lead acquisition and nurture.
Adjunct Professor
Saint Peter's University
August 2017 – December 2021
Led applied marketing initiatives connecting students with real-world client engagements.
Oversaw strategy, research, and execution to maximize business ROI and experiential learning outcomes.
Director of Email Marketing
Arizent
April 2017 – April 2020
Owned enterprise-scale email and CRM strategy supporting high-volume deployments.
Improved engagement and reduced churn through lifecycle analysis and deliverability optimization.
Email Marketing Specialist
New York Daily News
October 2008 – October 2014
Led CRM optimization initiatives and managed a five-member team.
Launched an email-driven revenue product generating over $1.5M in its first year.
Developed innovative print-to-digital and event-based engagement programs.
