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Articles When I write, I focus on how CRM and retention strategies actually operate in practice, not how they are presented in theory. My view
March 30, 2026
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When I write, I focus on how CRM and retention strategies actually operate in practice, not how they are presented in theory. My view is that most programs fail because they prioritize tools over execution, and I use these articles to surface where that breakdown occurs and what it looks like in real environments. While that perspective anchors my work, I also explore broader topics across CRM, retention, and customer experience.
Articles When I write, I focus on how CRM and retention strategies actually operate in practice, not how they are presented in theory. My view